·The Central Propaganda Department and the State-owned Assets Supervision and Administration Commission organized the mainstream media in the central government to enter Dongfeng

This year, Dongfeng Company was included in the list of state-owned enterprises that were highlighted by the Central Propaganda Department. From October 13th to 14th, the “Into the New State-owned Enterprise” interview group consisting of the Central Committee of the State Council’s State-owned Assets Supervision and Administration Commission and the People’s Daily, Xinhua News Agency, Economic Daily, and the Central People’s Broadcasting Station went into Dongfeng and interviewed through the field. Focus on the specific actions and achievements of Dongfeng to accelerate the transformation and upgrading.
On October 14th, the Central Propaganda Department’s “Into the New State-Owned Enterprise” propaganda center mainstream media Dongfengxing media meeting was held at Dongfeng’s headquarters. Hu Wei, deputy director of the State-owned Assets Supervision and Administration Commission of the State Council, People’s Daily, Xinhua News Agency and other central mainstream media reporters, Zhu Fushou, general manager of the company, deputy secretary of the party committee, Chen Hao, director of the company’s party committee, Lei Ping, director of the business management department, and minister of science and technology engineering Li Jiangang, Minister of International Business Pan Chengzheng, Director of New Energy Business Platform Huang Zhaoqin, Vice Minister of Strategic Planning Wang Binbin, Party Secretary of Dongfeng Commercial Vehicle Co., Ltd. Li Jingqiao, Party Secretary of Dongfeng Passenger Vehicle Company Li Chunrong, Deputy Director of the Company Technology Center Wen Development attended the media meeting. Chen Yu hosted a press conference.
Hu Wei, deputy director of the State-owned Assets Supervision and Administration Commission of the State Council, introduced the background and significance of the “Into the New State-owned Enterprise” activity of the Central Propaganda Department. He said that after 35 years of reform and opening up, state-owned enterprises have undergone earth-shaking changes, and a brand-new image of state-owned enterprises is taking shape. The Central Propaganda Department and the State-owned Assets Supervision and Administration Commission jointly organized the “Into the New State-Owned Enterprise” campaign to focus on the new changes in state-owned enterprises and to showcase the new image of state-owned enterprises. Hu Wei pointed out that to correctly treat a new state-owned enterprise, it must be grasped from the five dimensions of the competitiveness, innovation, driving, support and internal vitality of state-owned enterprises.
The theme of this propaganda report is “Dongfeng Action in Transformation and Upgrading”, and independent innovation is a topic of focus for this media reporter. In his exchanges with media reporters, Zhu Fushou introduced the characteristics and main achievements of Dongfeng's independent innovation. Zhu Fushou said that in 2011, Dongfeng Company officially released its own brand “Dry” D300 medium-term business plan, which is Dongfeng’s independent strategy.
The development of Dongfeng's independent cause is a main direction for Dongfeng's future development. It is an inevitable requirement for implementing the transformation of development methods and strengthening independent innovation. It is a concrete action for central enterprises to implement the strategy of strengthening the country. After nearly two years of implementation, Dongfeng's independent business has achieved remarkable results. The growth rate of self-owned brand cars is higher than that of Dongfeng's overall growth rate, which is higher than the growth rate of independent brands. From January to September this year, Dongfeng's own brand car sales reached 924,000 units, an increase of 11.76% year-on-year. In the two years after the Ming Dynasty, Dongfeng’s own brand business may also have a larger growth period.
Zhu Fushou said that in the future, Dongfeng Company will follow the "Three Dongfeng" business vision and follow the requirements of the "Twelfth Five-Year" coordinated development stage to achieve the simultaneous development of independent business and joint ventures, and coordinate the development of domestic and international undertakings. Synchronous development with parts and components, the old base and the new base, the old unit and the new unit are developing in harmony, and strive to achieve the goal of Dongfeng’s independent cause.
Speaking of the Dongfeng joint venture cooperation in the new era, Zhu Fushou said that Dongfeng needs to further strengthen its understanding of the international market operation rules, resource control, and international market consumption environment. At present, the cooperation project of Dongfeng Operation highlights several new features: focus on absorbing joint venture technology resources, improving Dongfeng's voice and Dongfeng brand power, and carrying out collaborative project extension, with special emphasis on cooperation of technical resources and cooperation of key resources.
At the symposium, the company's operation and management department introduced the company's development overview and the promotion of independent innovation. The heads of relevant functional departments and units at the headquarters discussed the development and promotion of new energy vehicles, the development of independent passenger vehicles, and the internationalization of commercial vehicles. Interacted with reporters.
Previously, from October 12th to 13th, the central mainstream media “Into the New State-Owned Enterprise” interview group also entered Dongfeng Nissan, and conducted special interviews on enterprise development, future planning, Dongfeng University, and Daquan. Through a dialogue with Dongfeng Nissan leaders and experts, a visit to the Dongfeng Nissan showroom sand table, a deep test drive Kaichen pure electric car, and an interview with Dongfeng Nissan Guangzhou Huadu Qichen Wanjiang franchise store, I feel the Dongfeng Nissan dare to be the first. Unwilling to be mediocre corporate charm.
Ren Yong, assistant general manager of the company and deputy general manager of Dongfeng Nissan, introduced the development strategy of Dongfeng Nissan Enterprise, the development plan of Qichen and its relationship with Dongfeng University. In the past ten years, Dongfeng Nissan has achieved a sales growth rate of 60,000 to more than 800,000 units, which is 3 times higher than the industry. The comprehensive strength has been ranked among the first group of passenger cars in China. In addition, Dongfeng Nissan's own brand Qichen has achieved a sales of 100,000 miracles in the industry for 17 months. It is currently developing towards multi-model, multi-field, new energy pure electric cars, which not only lays a solid foundation for Dongfeng Nissan's own development. He also made due contributions to Dongfeng University.

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