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In the first quarter of this year, liberation company achieved sales of 50,200 units, and its market share is expected to be 18.2%, which is an increase of 1.2% over the same period of last year, of which 20,800 were sold in March.
Since 2012, due to the country's continued implementation of a prudent monetary policy, investment growth has slowed down, export growth has slowed further, coupled with factors such as rising oil prices and weak demand in the real estate industry, the domestic freight market has been in the first two months. There has been a year-on-year negative growth, and the auto market in March has not seen any improvement. According to forecast, the sales volume of the industry in the first quarter will drop by about 23.7% year-on-year.
In the face of severe market conditions, Liberalism emphasizes "adjustment of structure" and "strengthening service" on the basis of improving system capabilities. Due to changes in truck product structure and regional sales structure, which directly affect the sales share of products, Liberation deepens the management of the product's product lines, straightens out the traction, dumping, loading, and special-purpose product lines and workflows for four major products, and integrates market analysis. Marketing planning, resource organization, marketing promotion, service assurance and other resources, through the management of goals, promote cooperation between departments, and increase the speed and relevance of response. For dump trucks and special vehicle products, Liberation supports the number of monitored vehicles and service guarantees. At the same time, in order to further adjust the weak regional structure of the east and the west, liberation will increase investment in the western provinces, give priority support in the areas of business policies, etc., and will establish directly-owned spare parts centers in Guizhou, Chongqing, etc. to improve the timeliness of spare parts supply in the west. .
This year, Liberation put forward the “moving service†brand as the core competitiveness for liberation. Based on the “six commitments to the truth†and based on preventive maintenance, it launched “three free testing†and “a hundred days of resident service. "Two new service policies, comprehensively improve the quality of service so that users "saving time, worry and money." From January to March, liberation spare parts accumulated sales of 93.51 million yuan, up 13% year-on-year, breaking the highest single-month sales record.
In April, affected by the economic environment, real estate, and investment policies, the demand for construction vehicles such as dumping and cement mixing fell sharply, and there was no apparent peak in market demand, which was a significant year-on-year decline. It is expected that the market demand in April will be basically flat or slightly lower than that in March, and the total industry demand is expected to be 103,000. Liberation will further integrate and optimize resources, and through a combination of network, product, service, and promotion marketing initiatives, form a stable market growth point.
FAW Jiefang achieved sales of 50,200 vehicles in the first quarter