The online retail giant Amazon released its new eBook readers Kindle Paperwhite and MatchBook on the 3rd, hoping to further consolidate its dominant position in the market.
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The latest Kindle Paperwhite offers higher contrast, faster speed, and better touch screen technology. Amazon chief executive Bezos said: "The Kindle has been ranked as the world's best-selling e-reader for six consecutive years." The price of Paperwhite Wi-Fi is the same as that of the previous generation, which is maintained at $119 and is expected to start shipping on the 30th; the 3G version will be available for sale. The price is 189 US dollars, began shipping on November 5.
The e-readers designed for e-books, magazines, and newspapers are under intense pressure in the competition for a variety of tablet computers, such as games and the Internet. Amazon has a large number of e-book products that consumers can use not only to buy, but also to borrow through the borrower system, which will help consolidate Kindle sales. Amazon also launched the MatchBook service. As long as it has purchased physical books on Amazon, it can download the Kindle version of the same book at a discounted price. This service is set to be launched in October, and 10,000 e-books are free from the price of $3. Wait.
The plan included all the books purchased by the Amazon Online Bookstore since its opening in 1995, provided that book publishers must join the Kindle e-book program. "I like this concept, and I'm trying to combine physical and digital, which is in line with Amazon's brand tonality," said Greene, director of Consumer Devices at Current Analysis Research.
Amazon's new Kindle debut>