Hippocampus: High concentration of mini-vehicles does not mean that there is no chance

Sun Zhongchun, general manager of Haima Zhengzhou, said: “Wuling and Changan’s share in the mini-vehicle market is 70% to 80%, but high market concentration is also an opportunity for the hippocampus micro-vehicles.” In the Zhengzhou base of Haima Automobile, 150,000 sedan projects At the completion ceremony, Sun Zhongchun, general manager of Haima Auto (Zhengzhou) Company, said in an interview with this reporter. Haima’s Zhengzhou Base is positioned as a two-micro (microcar and micro-car) development base in the Haima Group. Sun himself is considered to be the head of the hippocampus mini vehicle.

Haima Fu Shida is a latecomer in the mini-vehicle market, but Sun Zhongchun believes that latecomers also have advantages. For Zhengzhou in the hippocampus, it is embodied in four aspects: First, the location advantage, with Zhengzhou as the radius can radiate the surrounding market; Second, At present, the major mini-vehicle market in Shandong, Henan, Hebei, and other places are all around Zhengzhou; Third, the supporting infrastructure is better, there are already more than 40 parts and components manufacturers in Zhengzhou; four is the cost advantage, Zhengzhou's human resources The cost is lower than many automobile production bases in China. In addition, logistics and transportation costs are low because of the proximity to the market.

As of November 2009, sales of Haima Fushida mini-vehicles based on the concept of saloon have reached 30,000 vehicles, and the development momentum is good. Sun Zhongchun believes that hippocampus has already established a firm foothold in the mini-vehicle market and will usher in a major period of development in 2010. “The 2010 target is to maintain nine (ten thousand vehicles) to compete for ten (ten thousand vehicles),” he said.

It is reported that in the 100,000 plan, in addition to 80,000 micro-offers, there are 20,000 micro-cars, the first hippocampus Haima's first mini-car will be launched in January. For enterprises, the first task is to broaden the product line. There will be five or six models of micro-vehicles to be launched next year. “In addition to the 3.8-meter-long captain and the 1.0-liter micro face of the engine, micro-cards and large micro-surfaces are required.” Sun Zhongchun Said, "Even if some products do not make money, we must also complete the product lineage to attract consumers to the store." In addition, Haima Microcars will focus on the development of second-, third-, and fourth-tier cities, especially the networks of county-level cities, and strive to reach 2010. At the end of the year, there were about 200 outlets at the first-level outlets, and now there are 80 outlets.

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